And a great time to drive one.

There's a new Ford commercial running for F-150's, if you don't know, those are Ford trucks. The commercial uses employees to advertise the employee discount being extended to the average customer. The last line of the commercial has a guy saying "And a great time to drive one" Really? Is it? It's summer and it's 2008, gas is $4.00 a gallon it doesn't seem like a great time to drive one to me. It doesn't seem like a great time to drive for anyone. What a poor choice of words, an empty marketing line, obviously Ford doesn't get it.
-s